Design Winning Products

Considering the digital finance revolution, how do financial institutions build products that can compete with the industry leaders, or the nimble fintech institutions? what are the principles to follow? What customer needs can be addressed? Which segments should we target? How do we design around User Interfaces and User experience (UI/UX)? How can we speed our decision-making processes?  What product development process should we use?  Can we refine our existing products and services to make them more relevant? These questions and more are answered effectively with your marketing and product development teams.  

Reference Assignments

• Deposit Mobilisation Reviews: These comprehensive reviews focus on boosting liabilities and consider products, channels, processes which can be addressed.  

• Service Delivery Diagnostics: A powerful diagnostic process which reveal delivery issues and determine how these issues can be addressed.

• Capstone Project – Oxford University Fintech Course (2020): Using the seven principles, a team designed a product for gig workers.