About Us

First Principles Consulting believes passionately in the power of reimagining financial services for the benefit of consumers, institutions and society as a whole. Today's digital finance and financial technology revolutions offer ways to focus and target financial services that we have never had before. Financial services is transforming. We must help it transform in the right way. In doing this, we must go back to first principles, to the consumer, design and build solutions based on solutions to real needs.  

Our ideas are expressed through our series of blogs. So you can get to know what we think before you try our services. Its our way of giving something back.

Ideas are powerful - our ideas are explored in our blog series: 

Let's reimagine financial services - Seven Principles for Reimagining Financial Services

Let's build ecosystems that work! - Enabling Ecosystems for Digital Finance 

Let's rethink rural finance - Reimaging Rural Financial Services

Let's enable SACCOs to compete better - Exploring the Potential of Shared Services for SACCOs

Let's build purposeful agent networks - Understanding Agent Banking Strategy

Let's learn from Kenya's remarkable Financial Inclusion Journey

Let's develop financial services for segments - Designing Financial Service for Gig Workers

Let's showcase our success - Winning Banking Awards

But whilst ideas are powerful. Making them happen is transformational. 

Let's do this together